The use of color sets the tone for a design. Choosing the right set of colors to convey a feeling or a style can be the difference of good and just OK design. One of the toughest battles can be the right set of colors to express a feeling. Color selection in design is a challenge for young designers, even senior designers often fall into a pit of trying to pick the right colors and combinations for a project. This problem seems insignificant, but in actuality it is quite possibly the most important factor in a web design or print or media.
Color can be a touchy subject or a source of frustration because it can be hard to convey or choose. Sometimes designers use colors that evoke certain emotions. Other times they use colors simply because they like the way they look or the feeling they give. While any designer with an eye can tell you that color works best with other colors that balance and play off of each other to create depth and balance in a design. In my personal opinion, color always has meaning. This meaning can be an emotion or it can be a personal preference on the part of the designer but it has purpose and meaning behind the selection. I find that picking a color and the looking at shades that balance that color help me build combinations that work.