Technology has always defined wealth and power in the world. Those who controlled it had the power, from developing more efficient farming tools, to industrialization, to the information and coding era we live in today. These technologies have one thing in common: they were completely dominated and controlled by people. Nonetheless, things are changing... again.
In advertising, innovation is the name of the game. At this point in time, most people filter out the relentless television and internet advertisements that attempt to sway them. It's time for something different, something novel.