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Our Blog

There’s Gold At The End Of The Rainbow! Use Color To Define Your Brand

As a graphic designer, I spend a lot of time talking about color. Just a few days ago, I was discussing with one of our web developers which shade of blue would work best on a website. To someone outside the design profession, this can be puzzling — why spend so much time and effort on weighing the differences between teal and cerulean? Does anyone other than designers care that much about a color? You should — color is an extremely powerful branding tool! The emotions conjured by your use of color will help create a memorable story that customers will associate with your brand.

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How To Go Viral

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  • 21 June

How do big brands go (and stay) viral, vs an ordinary web user?

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So You Want to Design Effective Corporate Training Initiatives…

With a Master’s degree in teaching and a background in designing global corporate training initiatives, I’m sometimes asked how I approach training roll-outs for new products and services. My reply is generally, “It depends on your training goals, and how much time you’re willing to devote to getting them accomplished.” I also usually ask “Do you have learning management systems in place to help with the nitty-gritty of the training administration?”

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Machine Learning: What it means for the Creative Industry and Beyond

Technology has always defined wealth and power in the world. Those who controlled it had the power, from developing more efficient farming tools, to industrialization, to the information and coding era we live in today. These technologies have one thing in common: they were completely dominated and controlled by people. Nonetheless, things are changing... again.

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Look Closer: What can designers learn from artists?

I’ve been making artwork since I was a kid, and continue to do so today. Working as both a graphic designer and an artist has given me a unique perspective on design work. Both artists and designers work in the visual realm, but often have very different goals — while artists explore the elements of composition to express personal feelings or ideas, designers apply these principles to solve problems. Creating artwork gives me a freedom to explore ideas visually that I might not have when creating work for a client. The work I create personally often feeds into and improves the work I do professionally. Here are some of the reasons why I feel that exploring the world of fine art will make you a better designer.

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