About Flamewave

With several unique products to showcase, we provided photography and videography in a variety of settings and utilized those materials for both packaging and the new web site.

The Challenge

In 2017, FlameWave revolutionized the flameless candle and lighting industry by creating an LED-based votive that is safe, cool to the touch, and incredibly realistic. After earning the US patent and trademark on the groundbreaking LED technology, FlameWave reached out to MindActive to provide end-to-end marketing support, including logo and packaging design, website creation, social media updates, and more.

The Details

The graphics team at MindActive designed a logo and packaging to reflect FlameWave’s focus on a romantic, warm ambiance. With several unique products to showcase, we provided photography and videography in a variety of settings and utilized those materials for both packaging and the new web site.

In addition, for the web site, MindActive built a customized, mobile responsive content management system on an open source platform and incorporated social media hooks into the web site. MindActive also integrated a set of B2B analytic and traffic tracking tool to identify businesses that are looking at the site, what they are viewing, and provide reporting.

As the FlameWave brand grew in popularity, MindActive increased its marketing support, setting up related pages on Amazon.com, Facebook, and other social media platforms. MindActive provided video and 3D animations of the bulb and votive for use on HSN (the Home Shopping Network).

The Outcome

Headquartered in Barrington, IL, FlameWave is currently building partnerships with both domestic retail and wholesale merchandisers across the United States, Europe, and Asia, and showcasing the FlameWave collection at www.flamewave.com. MindActive continues to update the FlameWave website and social media with new products as they are introduced.

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