About Interior Accents
With several unique products to showcase, we provided photography and videography in a variety of settings and utilized those materials for both packaging and the new web site.
Over ten years ago, MindActive designed Jane Gunderson’s Interior Accents web site. Our goal was to highlight Jane’s interior design expertise and beautiful project imagery with a cutting-edge web site featuring technology like Flash video player. Fast forward a decade, and web design has evolved; what was once modern and top-of-the-line is now aged, dated, and in the case of Flash, no longer functional on most browsers. MindActive was challenged to redesign the Interior Accents web site to have a more contemporary look and feel while staying true to the tenor of the beloved original site.
MindActive worked with Jane on a creative approach to the site design, including color palettes and outlines, for the website to feel more fresh but keep positive aspects of the previous website. Web design best practices have changed since our initial Interior Accent site build, and instead of mirroring previous work, we needed to implement a fully responsive CMS which resizes for smart phones, tablets, and desktops, and also makes it easy to add content as Jane completes more projects. We built a site that allows for fast, easy updates of content and image galleries, and the addition of new features. Our team replicated some content onto the new platform and imported some image galleries, but also added new portfolios and image sets as provided by Jane. A particularly exciting addition to the site was the Before & After portfolio, with a slider to allow the side-by-side comparison of rooms Jane updated. MindActive also added many of the client testimonials to the site.