In early 2016, Google announced that its search engine will make a switch to mobile first indexing, sending webmasters and SEO experts from all corners of the internet into a blogging frenzy. Yet after two years of pushbacks, it finally seems likely that mobile first will be rolled out near-term. If you’re anything like me, it can be hard to see the impact this change will have amidst all of the technical jargon. So to help you make sense of the switch, here’s a quick guide to what mobile first will mean for your web presence and your business.

First, a disclaimer: I love Google. I’ve used Gmail since it was invitation-only, I’m in Google Calendar several times a day, I have several Hangout chats going at any given time, and it’s my search engine of choice.

However, I don’t like Google for professional and enterprise support. I prefer Microsoft, and Office 365, and I love SharePoint – which is why I’m the SharePoint specialist at MindActive. Before you grab the torches and pitchforks, hear me out!

AMP (Accelerated Mobile Pages) is a new methodology for managing content in a fast, snappy web format. Thank goodness that Google put on the thinking cap and got around to developing this gem.