In advertising, innovation is the name of the game. At this point in time, most people filter out the relentless television and internet advertisements that attempt to sway them. It's time for something different, something novel.
Why use animation for print work? Because, despite the lack of control over the final product, it's awesome.
This “How was it done?” video walks through creating physical imagery through 3D animation software and answers some questions about the process.
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