A SWOT analysis is a useful tool for analyzing the strengths, weaknesses, opportunities, and threats of a business or project. However, it can be challenging to take the insights gained from a SWOT analysis and turn them into actionable goals. Here is one simple trick that can help you bridge the gap between analysis and action.
Before you start your SWOT analysis, ask your marketing team to define what brings them the most joy or satisfaction when doing their job and one or two key aspirations they have. Write down their answers and set them aside.
Once you have completed your SWOT analysis, perform a target sweep of your customer journey to see where your strengths and opportunities align. Then, analyze tactical approaches to validate the goals and determine how they could touch that customer journey. This will help you define a series of KPI targets.
Now, go back and review your team's answers to the two questions you asked them. See how they match or can align with the tactics or overall goals. This will ensure that your team has a strong connection with the tactical approaches and will push to achieve the goals as their own goals align with the ideas.
By aligning your team's personal aspirations with the business goals, you create a shared vision that inspires and motivates everyone to work towards success. So, the next time you conduct a SWOT analysis, try this simple trick to boost your results and make the most of your insights.