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All things get better over time

Ok, this post might be a little bit of a stretch, but I have to say I noticed a small improvement on a product that I have been using for many years.

As a member of what the media calls the “Millennial” generation, I’m supposed to be always chasing after the latest and greatest in new technology. But in a lot of ways, I’m actually very old fashioned. I only just recently got active on Twitter. I’m still not quite sure why I should use the Story feature on my Instagram. And, like a creature out of the ancient past, shrouded in myth, I used Photoshop to create web design comps. I cut my teeth in design school using Photoshop for web design work, and liked the ability to control my designs to finest detail. But the question lingered … what if there was a better way? Was it time to brush off the cobwebs, leave my dark and forlorn lair, and seek a new design tool?

We need to stop looking down!

We are becoming a society that looks at our phones more than we look at the world around us. The small screen is a window to the world that whole generations look through, is giving them such a wider view of the world with so much more at their fingertips. Using an iPhone, iPad, Android, even Apple Watch has become everyday life, part of our routine.

As a graphic designer, I spend a lot of time talking about color. Just a few days ago, I was discussing with one of our web developers which shade of blue would work best on a website. To someone outside the design profession, this can be puzzling — why spend so much time and effort on weighing the differences between teal and cerulean? Does anyone other than designers care that much about a color? You should — color is an extremely powerful branding tool! The emotions conjured by your use of color will help create a memorable story that customers will associate with your brand.

How do big brands go (and stay) viral, vs an ordinary web user?